Consuela is a fashion and lifestyle brand creating products and experiences that inspire individuals to find joy in the journey. Founded by Austin, Texas-based artist Conni Reed, Consuela embraces vivid color and prints based on Conni’s design philosophy: The Art of the Unmatched™, which blends purposeful contradictions that yield the unexpected. Inspired by our partnerships with artists and makers around the world, our products are as tough, versatile, beautiful, and resilient as the individuals who wear them.
The “Art of the Unmatched” is our trademarked design philosophy and it’s the basis, foundation and inspiration for our collection each season. The word unmatched is intentional – different than mismatched, unmatched is purposeful, varied, and unexpected, resembling each of our personal histories and lives. The Art of the Unmatched™ is representative of journey; a collage of sights, sounds, emotions, and travels.